terminology - What is the $x$ in $log_b x$ called?

In $b^a = x$, $b$ is the base, a is the exponent and $x$ is the result of the operation. But in its logarithm counterpart, $\log_{b}(x) = a$, $b$ is still the base, and $a$ is now the result. What is $x$ called here? The exponent?

Answer

Argument (as you call the $x$ in any $f(x)$ argument of the function)